Use AI to Automatically Tag Customer Feedback (So You Don’t Have To)

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If you’re a small business owner, team lead, or anyone who deals with customer messages and customer feedback—through surveys, contact forms, or emails—you know it’s a pain to read through each one and figure out what people are actually saying. Here’s how you can set this up using Power Automate and the OpenAI API (yes, even the free version).

With Power Automate and the OpenAI API, you can set up a simple workflow that reads each incoming comment and auto-tags it with a category like “Pricing concern,” “Product feedback,” or “Feature request.” It works like magic—and saves you hours.

Here’s the Flow

  1. A customer fills out a form (or sends feedback)
  2. Power Automate grabs the message
  3. It sends the message to OpenAI with a prompt like:
    “Classify this message as one of the following: Pricing, Product, Bug, Feature Request, Other.”
  4. AI returns the tag, and Power Automate stores it in Excel, SharePoint, or wherever you track feedback

You now have organized, searchable feedback, ready for reporting, follow-ups, or insights.

Why It’s Awesome

  • No more reading 100 messages manually
  • Makes trend analysis easy (e.g. “50% of users want a new feature”)
  • Works with any form tool like Microsoft Forms, Typeform, or even emails

What You Need

  • Power Automate (most Microsoft 365 plans include it)
  • An OpenAI account (comes with free API credits)
  • About 20 minutes to set up a flow with an HTTP action

Smart Tip

You can even push the tagged data into Power BI for visual dashboards—like seeing a pie chart of which categories are trending this month.

Bottom Line

If you collect any kind of open-ended feedback, this is a quick win. It’s easy to build, fun to test, and makes your data way more useful.

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